We worked closely with the Twitter team to reimagine, rename, and relaunch their developer- focused brand and website to inspire and enable individuals and companies worldwide to use their rebuilt APIs and power the future of innovation on and off Twitter.
Role: Exec. Creative Director
Client: Twitter
Agency: Instrument
Year: 2020
Through close collaboration with the Twitter team and multiple rounds of global research and testing, we developed a new naming system, brand value proposition, principles, tasks, and a complete messaging framework representing a new vision for the Developer brand.