NotionIn collaboration with Notion, we launched their inaugural international brand campaign, titled "For Your Life's Work," showcasing how Notion seamlessly integrates into both professional and personal realms.

Historically, Notion's user base has predominantly been in the realm of personal usage. However, our objective was to expand its reach to encompass professional audiences, tech startups, and larger corporations, illustrating how Notion enhances productivity and fosters work-life balance.

To connect with this new audience, we recognized the need for a fresh approach. Traditional tech companies often convey a uniform image, both visually and conceptually. Notion, however, stands apart with its tactile interface, responsiveness to user needs, and grounded ethos. To make a splash in this competitive landscape, we devised a marketing campaign designed to break through the clutter and resonate with our target audience.


Role: Creative Director
Client: Notion
Agency: Instrument
Year: 2022
















To meet our audience where they live (and work), we produced out-of-home experiences and campaign touchpoints in three major markets throughout the US, UK, and Japan. Takeovers spanned across print, digital billboards, kiosks, metro, connected TV, and all over social media.

These weren't just American stories translated and recreated across multiple regions, but messaging tailored to the unique needs and experiences of each market.




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