InstrumentBuilding a brand for the company you serve is one of the most daunting tasks as a creative. This is my third time being part of one, and it’s probably been the most satisfying. What started as a refresh turned into a bold reimagination. Shoutout to the team at @instrument and the many collaborators for bringing it to life in such a pronounced way. Proud to have been a part of it.
Role: Exec. Creative Director Client: Instrument Year: 2023