Rebranding the company you work for is one of the more daunting creative challenges: the audience is close, the stakes are personal, and every decision has to reflect both who the company is and where it’s headed. This was my third time being part of that process, and ultimately the most rewarding. What began as a brand refresh became a bold reimagining of Instrument’s identity. Huge credit to the team at Instrument and the many collaborators who brought the work to life with such clarity and conviction. Proud to have played a part in it.
Exec. Creative Director
Client:
Instrument
Agency:
Instrument