Google’s Digital Wellbeing is a collection of stories and tools to help people on their journey towards a more balanced relationship with technology.

Role: Creative Director
Client: Google
Agency: Instrument
Year: 2018

Google believes that technology should improve life, not distract from it. While the concept of digital wellbeing is still relatively new to the zeitgeist, the process of finding a healthy balance with technology is something many of us undertake.

Even though Google already offers many tools to help navigate our relationship with technology, one size does not fit all. The Digital Wellbeing experience is an effort to re-contextualize Google’s tools into concrete, human experiences that feel relevant and useful.


We conducted a series of impromptu on the street interviews in cities around the United States, asking questions like “What’s the first thing you do when you wake up?” and “What distracts you the most in life?” This gave us a better sense of people’s habits, concerns, and what kind of changes they want to make to their technology use.

As technology becomes more and more integrated into our daily lives, Google recognizes its responsibility to ensure their products support users' digital wellbeing.

This website provides a solid foundation for Google to continue educating users about its product offering, while also emphasizing their mission and commitment to improving our relationship with technology now and into the future.


Jack De Caluwé is a graphic designer and filmmaker based in Portland, Oregon USA. Currently serving as Executive Creative Director at Instrument—a brand experience agency.

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