JACK DE CALUWE

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Google Digital WellbeingGoogle’s Digital Wellbeing is a collection of stories and tools to help people on their journey towards a more balanced relationship with technology.
Google believes that technology should improve life, not distract from it. While the concept of digital wellbeing is still relatively new to the zeitgeist, the process of finding a healthy balance with technology is something many of us undertake.

Even though Google already offers many tools to help navigate our relationship with technology, one size does not fit all. The Digital Wellbeing experience is an effort to re-contextualize Google’s tools into concrete, human experiences that feel relevant and useful.


Role: Creative Director
Client: Google
Agency: Instrument
Year: 2019






We conducted a series of impromptu on the street interviews in cities around the United States, asking questions like “What’s the first thing you do when you wake up?” and “What distracts you the most in life?” This gave us a better sense of people’s habits, concerns, and what kind of changes they want to make to their technology use.

















Even though Google already offers many tools to help navigate our relationship with technology, one size does not fit all. The Digital Wellbeing website is an effort to re-contextualize Google’s tools into concrete, human experiences that feel relevant and useful.

We also realized that parents needed an entirely different set of tools. The real problem parents face is how to talk about technology with their kids; when is the right time to get a first phone, or how do you educate kids on using technology more responsibly? We created a family guide both in a printed and digital format, aimed to simplify those interactions by providing a set of conversation starters, allowing parents to tailor the examples and phrasing to fit the maturity level and language of their child.



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